But BlackBerry also gives free rein to small developers to fill its app store with spam apps.Īlthough the open-ended strategy may be mildly beneficial to BlackBerry and a few ambitious developers in the short term, encouraging such a large ratio of garbage apps to quality apps poses consequences in the long run: Smaller developers don't want to invest in BlackBerry, because it it's hard for consumers to stumble upon their apps in a diluted pool. What makes BlackBerry's app situation so devastating is that the company exercises no control over its own app store.īlackBerry is also rapidly losing subscribers, so big app makers don't want to devote resources to a vanishing platform. So it's not just that most of BlackBerry's apps are bad - the majority of million-or-so apps in the iTunes App Store and Google Play Store are also terrible.
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